News & Announcements
How to make dahlia arrangements last longer
Dahlias are the flower we get the most questions about, and the most complaints about. People buy them, put them in a vase, and two days later the heads are drooping. It is not the flowers' fault. It is almost always a handling issue, and most of it is fixable.
Read more →The best seasonal flowers for a summer garden party
Garden party flowers have a specific set of requirements that indoor arrangements do not. They need to hold u…
Foam-free floristry: what we use instead
When we stopped using floral foam in spring 2021, the main question we got from other florists was: what do y…
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Who runs the shop
Mara Voss
Mara Voss trained informally on the wholesale floor at New Covent Garden Market from 2013 to 2016, working alongside buyers from some of London's larger florists before deciding she wanted to do things differently. She founded Willow & Zonefield in 2017 from a railway arch studio with a secondhand cold store and a van she still drives today. Before floristry she worked two seasons at a market garden in Cambridgeshire, which is where she developed a preference for growing-season logic over trend-driven buying. Outside the studio she runs a small allotment, reads a lot of garden history, and is slowly teaching herself to identify grasses by their seed heads.
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